1/17/2006
www.EPS-Consulting.com
3
Information Aggregation
•
Meter Readers (Lopes, 1986, Hogarth and
Einhorn, 1992)
–
Algebraic
–
Balancing
–
Anchoring and Adjustment
•
Story Tellers (Pennington and Hastie, 1991)
–
Narrative Construction
–
Seek Coherence
–
More prevalent