1/17/2006
www.EPS-Consulting.com
4
Walk a Mile
in My (Client’s) Shoes
It is
important (but hard) to get a jury to identify with your client.
1.Let the client tell a personal story
2.Make the case about a person, not a company
3.Medical personnel make good defendants
4.A witness who teaches the jury something useful gains credibility
5.Keep the client on a positive message