11/21/2005
www.EPS-Consulting.com
3
Information
Aggregation
•Meter
Readers (Lopes, 1986, Hogarth and Einhorn, 1992)
–Algebraic
–Balancing
–Anchoring
and Adjustment
•Story Tellers (Pennington and
Hastie, 1991)
–Narrative Construction
–Seek Coherence
–More prevalent