11/21/2005
www.EPS-Consulting.com
7
Damage Calculations
•A variety of strategies are
employed (Goodman, Greene, and Loftus, 1989)
•“Ad damnum” is often used as anchor
for award.
(Zuehl, 1982)
•A “counter-anchor” can affect the jury’s calculations.
(Raitz, et al., 1990)
•Itemized
verdict forms can reduce excessive damage awards. (Zuehl, 1982)