11/21/2005
www.EPS-Consulting.com
8
Zuehl’s Ad damnum Study (1982)
$74,600
N/a
N/a
Substantial Compensation
$101,400
29%
no
$150,000
$62,800
51%
no
$75,000
$18,000
70%
3 times
$10,000
Average Award
Awarded Exactly
Ever Exceeded?
Ad Damnum